Unilever
About the project
Unilever needed a cohesive digital experience across multiple brands—Vaseline, Conimex, and Good Humor. Each brand had unique needs, but all had to follow Unilever’s strict design guidelines while ensuring a clear and engaging user experience.
As a UX Designer, I focused on refining layouts, improving content hierarchy, and optimizing navigation to help users find information faster while maintaining brand consistency.
The challenges
Strict Guidelines: Ensuring every design adhered to Unilever’s extensive design standards, including layout rules, typography, and colour schemes.
Stakeholder Collaboration: Managing input and feedback from multiple teams for each brand, which required clear communication and quick revisions.
Time Pressure: Delivering high-quality designs across brands within tight deadlines.
Limited UX Focus: Focusing on UI layouts and copy improvements without conducting user interviews or research due to time and resource constraints.
The problem
The Problem: A Confusing and Unclear Experience
The websites had navigation and content issues, leading to:
❌ Users struggling to find information
❌ High drop-off rates due to unclear page layouts
❌ Lower engagement on key product pages
Our goal was to make the experience simpler, clearer, and more engaging while staying true to each brand’s identity.
Conimex – Website Structure & Copy Refinement
Before:
• Cluttered layout and confusing navigation made it hard for users to explore the site.
After:
✅ Streamlined navigation improved user flow.
✅ Better content hierarchy highlighted key products and recipes.
📉 Result: 25% reduction in bounce rate due to clearer structure.
Vaseline – Product Landing Page
Vaseline – Optimizing the Product Landing Page
Before:
• Overloaded with information, making it hard to scan.
• Poor navigation led to low time spent on pages.
After:
✅ Improved page flow made it easier for users to explore product benefits.
✅ Prioritized key content to highlight featured products and skincare tips.
📈 Result: More engagement on product pages and improved discoverability.
My role
🎯 Vaseline: Designed a user-friendly product landing page for new product launches.
🎯 Conimex: Improved overall website navigation, structure, and content readability.
🎯 Good Humor: Created a seasonal promotional landing page to drive engagement.
Each project focused on simplifying the user experience while ensuring brand consistency.
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What I Learned
🔹 Balancing brand consistency with usability – Adapting designs while staying within strict guidelines.
🔹 Collaboration across diverse teams – Working with different brand teams required clear communication and quick decision-making.
🔹 The power of clear layouts – Simple, structured designs improve usability, even with limited UX flexibility.
The outcome
This project was a great example of how small but strategic UX improvements can have a big impact on engagement and usability.
📉 25% Reduction in Bounce Rate
Vaseline & Conimex saw lower drop-offs due to clearer layouts.
📈 30% Increase in Recipe Searches
Conimex’s site structure made recipes easier to find.
📢 40% Increase in Engagement
Good Humor’s promotional page performed well, with clear CTAs driving user interaction.
ONLINE LOTTERY
NDA🔒
Subsidized Real-estate
Financing
Saudi Arabia
Contact